Keyword Research
Understanding Keyword Volumes In SEO
Keyword volume refers to the number of times a specific keyword is searched for in a given timeframe, usually measured monthly. It is a critical metric in Search Engine Optimization (SEO) because it helps determine which keywords are worth targeting to attract organic traffic.
Why Keyword Volume is Important
- Traffic Potential – Higher search volume generally means a keyword has the potential to drive more visitors to your website.
- Competition & Difficulty – Popular keywords often have high competition, making it harder to rank for them.
- User Intent & Relevance – Not all high-volume keywords are valuable; understanding user intent is key to choosing the right ones.
High vs. Low Keyword Volume: Which One to Target?
- High-Volume Keywords – These have a large number of searches but often come with high competition, making it harder to rank. Example: “digital marketing”
- Low-Volume Keywords – These are more specific, often long-tail keywords, which have lower competition and higher conversion potential. Example: “best digital marketing strategies for startups”
Did you know that 15% of all Google searches have never been searched before? That means every day, millions of brand-new keyword variations appear – making keyword research an ongoing adventure for SEO experts! 🔍
FIND THE KEYWORDS YOUR CLIENTS SEARCH.
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